Direct Mail Guides
Direct mail guides

Learn it. Run it.Scale it.

Three connected guides for anyone working on direct mail, from a first postcard to a program that mails across teams and markets. They share the same language, phases and examples, so you can start anywhere and move up.

Start here

Direct Mail 101

How a piece of mail goes from an idea to a mailbox, and how you prove it worked.

Best for anyone new to direct mail, or the people around the mail team.

  • The journey: 13 stops from brief to results
  • Anatomy of a mail piece, part by part
  • Formats, response benchmarks and statistics
  • Deep dives and a glossary
Open Direct Mail 101 →
Small team

SMB Direct Mail Playbook

How two or three people run an effective program: own the decisions, borrow a few hours from other teams, and rent the production work.

Best for small and mid-size businesses, or a lean team inside a bigger one.

  • Three operating models and who does what
  • Capacity and budget calculators
  • Systems, vendors and a working rhythm
  • A campaign planner with Asana and Sheets exports
Open the SMB Playbook →
Enterprise

Direct Mail Operating Model

How an enterprise program runs from the first brief to the final readout, across teams, vendors and markets.

Best for large marketing teams, agencies and programs that mail in several countries.

  • The full process: phases, gates and owners
  • Timeline, measurement and tracking
  • Localization and market-by-market rules
  • Team structure, a planner and project management
Open the Operating Model →
Not sure?

Where should I start?

Pick the line that sounds most like you. Each guide links to the next level when you're ready.

1I'm new to direct mailOr I work alongside the people who run itDirect Mail 101 → 2A few of us run the mailOne to three people, with printers and partners doing productionSMB Playbook → 3We mail across teams or marketsMany approvers, vendors, versions or countriesOperating Model →